Operator plan
Validate demand before building the full product.
PlainOps is live as a PMF validation site. Current recommendation: test Subscription Waste Scanner first, while preserving Revenue Leakage as the higher-ARPU second module.
Decision gates
| Gate | Pass condition | Revise / kill condition |
|---|---|---|
| Message clarity | Qualified visitors can restate the value in one sentence. | They interpret it as generic AI consulting or finance software. |
| Lead intent | 3–5%+ visitor-to-request intent on relevant traffic. | <1% after copy and targeting iteration. |
| Paid audit demand | Buyers accept £299/£499 audit anchor or ask how to buy. | Only free-report curiosity; no budget signal. |
| Data willingness | Buyers will share CSV/export/screenshot evidence safely. | Data-access concern blocks even read-only validation. |
30-day operating sprint
Week 1: message and intake
Improve site, request flow, trust copy, sample reports, and domain routing.
Week 2: proof pack
Create scan templates, example outputs, qualification scoring, and outreach list after approval.
Week 3–4: demand evidence
Measure requests, replies, willingness to share data, and paid audit intent.